With Email Marketing, a Little Creativity Goes a Long Way
Especially during the holiday season, getting your message in front of your audience is an uphill battle. With the onslaught of seasonal advertisements and promotions that bombard consumers from October through December, it isn’t surprising that seasonal email marketing often translates into white noise and wasted marketing dollars.
But what does that mean? That you should give up on seasonal promotions? Quite the opposite, actually. Instead of falling into a slump or getting lost in the crowd, take a page out of the Tipsy Elves playbook and implement a little bit of creativity to truly stand out in the inbox.
When designing their holiday email campaign, this one hits the mark in three important ways:    1. Surprising    2. Funny    3. Valuable
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